My name is Guy Moore and I'm a Creative Director.

Since leaving college from Doncaster after studying art and design, I've spent my entire career in advertising.

I've worked at the world's best agencies with some of the world's best people and I've thoroughly enjoyed it. Rubbing shoulders with all this exceptional talent has allowed me to develop into the tried and tested creative I am today.

I love changing the way people behave and think, whether that be not having even one alcoholic drink before getting into your car, to increasing McDonald's sales by 500% with just one commercial.

I now reside at a fantastic agency called VCCP where I’m a Creative Director and help them on all accounts across the board. Before this I spent an amazing 18 months at an agency called Cossette in Toronto where I was the Creative Director on McDonalds across the whole of North America, and before that I spent eleven and a half years at Leo Burnett as a Creative Director, the last eighteen months as European Creative Director of Kellogg’s.

During all this time, I have run many prestigious accounts and looked after, directed and nurtured teams to produce effective and award winning creative work.

One example is very recent, where I was honoured with winning The Grand Prix at Cannes for the most outstanding posters for McDonalds and before that, The Department of Transport, which as a team we won a total of 77 awards, 22 of which were for work I’d done personally.

Another account I am extremely happy and proud about what I achieved is McDonald’s. As Creative Director on McDonald's I won the most awards globally in the Restaurant category with the 'Just Passing By' commercials which also won gold and silver at BTAA, gold and silver at Creative Circle, Gold at the New York Festival and two Cannes Silvers and two entries into the D&AD annual.

At Cannes 2012 the commercials picked up the first ever Creative Effectiveness Gold Lion, and created a 500% uplift of sales.

I really enjoy being at the heart of the initial thinking and working with clients to find the perfect solution. This I believe is crucial to producing highly effective ground breaking work that changes human behaviour.

Nurturing new talent, running pitches and presenting creative work to clients are other things I love.

View my website http://www.guymoore.co.uk/