Brief »»
To design and produce print ready artwork for a promotional mail shot for Broadwater Mailing highlighting that they can save companies money on all aspects of business postage.
Solution »»
The design of the mail shot was based around the marketing strap line ‘ If Every Penny Counts’, which was created by twobelowzero. The size of the mailing was critical as we had a postage budget to fall within, which took into account both the outgoing and incoming postage cost (as the design included a prepaid reply card for the recipient to complete) and the weight of the paper stock we proposed to use. With a tight budget for the cover shot we opted to purchase two stock shots – one with the hands cupped holding American cents and one shot of English pennies; with some image manipulation we converted all the visible faces of the cents to pennies giving us this striking shot.