BREAST CANCER AWARENESS FEATURE FILM SEEKS TO RAISE FUNDING

Independent production company My Good Side is producing a feature film to raise awareness of Breast Cancer and the importance of increasing early detection and diagnosis to save lives. The film, which will be ready in October 2022, will be shown online initially, and then at independent cinemas with the premiere at BAFTA.

With a £1m crowdfunding target, filming is planned to take place in and around St Albans, Hertfordshire in April/ May 2022. The script, about a breast cancer patient who is diagnosed and must find the daughter she gave up for adoption before it’s too late, is with star ‘A-list’ actors and awaiting confirmation of funding being secured.

Crowdfunding, which enables a large number of people to become involved in the finance a new business venture, provides access to vast networks of would-be funders through social media and crowdfunding websites.

Sharon Axcell, producer of My Good Side, said: "The crowdfunding route is a great way of raising awareness of the film's underlying message. We have already had some fantastic pledges from some supporters which give them access to an array of benefits including director’s screenings - they can even pay to appear in the film. But we have a long way to go until we hit our target of £1,054,340, and early support is essential!”

The project has been developed by a team of writers who attended a screenwriters’ ‘boot camp’ in 2018. They discovered that 90% of the attendees were affected either directly or indirectly by Breast Cancer. One of them was formally diagnosed the day after the course ended. In her words, “You couldn’t make this up!”

This encouraged the team to make their film and reach as many people as possible. Through the power of screen drama, they are aiming to encourage women (and men) to self-examine and get screened regularly, all of which will increase the likelihood of those affected surviving breast cancer. With 1 in 8 women diagnosed with the disease in their lifetime, and 11,500 people dying of breast cancer every year, this film is intended to have a huge impact and reach a big audience, with the aim of compelling viewers to take prompt action.

People and businesses can support the campaign by donating to the crowd funding campaign or by sponsoring film production elements such as locations and equipment.

The campaign, which ends on 15th Feb at 8pm, is being run on Kickstarter at https://kickstarter.com/projects/mgsfilms/my-good-side-fiction-feature-film.

For further information and to arrange interviews, please contact Sharon Axcell – sharon.axcell@mygoodside.org – 07808 078395
Check out our project: https://mygoodside.org and sign up for regular updates.

Poster Credit: © My Good Side Ltd
Photo Credit: Michael van Koetsveld, © My Good Side Ltd
L-R – Helen Mulligan, Antony Pickthall, J. K. Murphy, Timo Kestrel, Sharon Axcell, Richard Osborne

For more information visit https://www.kickstarter.com/projects/mgsfilms/my-good-side-fiction-feature-film?ref=3kym9b