Programme announced for Publish! A Day of Innovation on the Future of the Book!
Publish! brings together key thinkers and doers to give thought-provoking talks and present show and tells of recent work, giving you insights into what has and hasn’t worked in innovation and business growth. It kicks off with a briefing on the current state of the industry and long-term trends, features a debate on strategies around innovation, risk and long-term rewards, and concludes on models that can help you make innovation happen.
The programme is subject to changes. More presenters to be announced.
10:00
Welcome and Introduction: NICO MACDONALD, Media Futures
and TRACEY GUIRY, Cyprus Well
10:15
Introduction and Talks: INNOVATION AND THE BOOK
A briefing on the current state of the industry and long-term trends.
Chair: NICO MACDONALD
Cinema 1
Unwrapping the Future: WILLIAM HIGHAM, Managing Director, The Next Big Thing, describes the trends shaping the future of publishing
Opening the Present: ALASTAIR HORNE, @pressfuturist and Future of Publishing Report author, looks at both the challenges and opportunities the industry currently faces
Walking the Talk: MICHAEL KOWALSKI, CEO, Contentment, presents the development of an app-based e-book, showing innovation in practice
11:15
Coffee break and networkingWaterside 3
11:45
Talks and Show and Tells: MAKING MONEY FROM DIGITAL
In this session publishers present ‘show and tells’ sharing their lessons and how they are – or aren’t – generating revenue.
Cinema 1
JONAS LENNERMO, Head of Publishing at ustwo™, gives a frank account of their studio’s successes and failures and considers new territory for publishing
ANNA LEWIS, co-founder of Valobox, presents a new business model in which writers make money directly from audiences
MEG GELDENS, CFO of Touch Press, demonstrates the much-celebrated The Waste Land app created with Faber & Faber
CHARLES CATTON, PUBLISHING MANAGER at Amber Books, discusses its successes with titles such as Bodies of Evidence
12:45
Lunch
Waterside 3
Showcase
Waterside 1
13:45
Panel: PIONEERS OR PLAYING IT SAFE?
Publishers face conflicting need to take risks (experimenting with potential break-throughs, innovation, lateral thinking) and to concentrate on revenue (retaining cashflow, ensuring commercial successes, avoiding cannibalisation of existing businesses). When should they choose to play safe and when should they take risks? How can the risks of new product development be reduced? And what innovation strategies have been successful around digital publishing?
Cinema 1
FIONNUALA DUGGAN of CourseSmart (formerly Director of Random House Group Digital)
DEAN JOHNSON, Executive Creative Director at Brandwidth
ERICA WOLFE-MURRAY, Managing Director at Lola Media
NAOMI ALDERMAN, novelist, journalist and games writer
14:30
Talks and Show and Tells: INVENTING THE FUTURE
As well as looking at how we make money from digital, it is also important we remain ambitious and excited by the possibilities for publishing – and prepare accordingly. We bring together:
Cinema 1
DAVE ADDEY, Managing Director of Agant Ltd., which created Malcolm Tucker: The Missing Phone, showcasing a new form of app-based storytelling
CHRIS BOOK, Start Up CEO at Bardowl, who is pioneering a subscription service for audiobooks
ALEXIS KENNEDY, Chief Narrative Officer at Failbetter Games, whose Varytale story engine allows writers to create game-like narratives – as well as generating a new revenue stream
15:30
Tea break and networking
Waterside 3
16:00
Talks and Show and Tells: HOW TO INNOVATE
How can we put all these ideas into practice? In How to Innovate we investigate the models that can help you make innovation happen, including labs, hackdays and ‘20% time’.
Cinema 1
MATT MARSH, Founder of Firsthand Experience, describes his novel research methods for Plastic Logic’s e-reader
DAVID BURTON, Head of Innovation at RedWeb, explains how they create environments for rapid innovation for publishers such as Random House
MIKE PHILLIPS, Director of i-DAT at Plymouth University, talks about how the University is informing innovation in the publishing sector and beyond
17:00
Summing up and AnnouncementsWaterside 3
17:30
Drinks
Waterside 3
For more information visit http://www.mediafutures.org.uk/2011/programme/index.php